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| How to turn any blog that attracts only "cheap" keywords into a better cash flow
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| Thursday
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In this post I will explain how to turn any blog that attracts only "cheap" keywords into a better cash flow. In order to make my explanation easier to understand, I have illustrated it with a real life example.
A young girl had asked for my help to monetize her blog about modeling. As a college student and a part time model, she had both the passion and knowledge about the subject. As such, it wasn't difficult for her to come up with new interesting posts which made her blog very popular among young adults.
I suggested utilizing Google AdSense to monetize her blog. Because she was a busy full time student, it was very exciting for her to be able to earn some money with this, "passive income," stream.
Due to the fact that all model-related keywords and phrases were very low paid, we had to come up with a few additional subjects. Content that attracts very well paid ads and could be potentially interesting to her visitors. Topics such as student credit cards, student loans, online education, student car insurance, and others.
Key phrases that apply directly to modeling are paying the following:
how to become a model 23 cents
teen modeling 16 cents
teen modeling agency 15 cents
BUT! Look at what these keywords are paying:
student credit cards $3.00
student loan $4.64
online education $2.49
student car insurance $7.05
As you may have noticed, there is a vast disparity in pay-outs on keyword phrases.
I suggested building a few simple satellite blogs, based on well-paid topics, around her main modeling blog. She then created a few satellite blogs, utilizing no more than two to three pages per blog, and placed links on the main modeling blog pointing to them.
Her modeling blog receives a lot of free targeted traffic because of its popularity among young adults. She developed a warm relationship with her blog visitors by offering them FREE, valuable information. The audience has confidence in her and checks-out what she recommends.
These recommendations redirect the free targeted traffic from the main blog to the satellite blogs. Because of this, she is able to receive additional streams of income from the “expensive keywords.”
Keep in mind that she recommends only those subjects that WOULD BE INTERESTING to her visitors! That’s why it is not difficult to convince them to visit the satellite blogs.
If this young girl had decided to compete with the “big dogs” in the crowded arena of credit cards and loans, she would have never succeeded. But the trick here is that she doesn’t need to compete with them!
The young lady has a blog on a subject which is easy and enjoyable for her to write about. Then she simply redirects the traffic to the satellite blogs which attract the higher priced ads.
She recycles traffic a few times before the visitors decide to leave her community of blogs.
So, let us recap what we have learned.
1. Write a blog about a subject that you are passionate and knowledgeable about.
Do the research to be sure that you are not the only one in this world who has an interest in this subject and that your future blog will have an audience.
3. Research all keywords on the main and related topics.
4. Create your main blog. Then build a few related satellite blogs which are able to attract better paying keywords. Do not create more than five pages for the satellite blogs.
5. Spend 99% of your time posting on the main blog and 1% on the satellite blogs.
6. Make the main blog as big and interesting as possible.
7. Build traffic to your main blog, and redirect it to the satellite blogs.
With time, these seven steps could transform your little hobby blog into a steady stream of income.
Below I have another example where a main blog carries the cheap keywords and the satellite blogs carry the expensive keywords
Main Blog:
senior dating 85 cents
Satellite Blogs:
senior life insurance $7.00
senior services $1.54
senior health care $2.10
senior health insurance $5.00
senior life settlement $8.99
Building blog communities around the main blog can create a business that will bring you money for many years to come.Labels: AdSense, expensive keywords, internet success secret, keywords, money for bloggers, topic popularity, traffic |
posted by blogger @ 6:53 PM
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| AdSense program, affiliate links and affiliate brokers
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| Tuesday
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Read this first:What is affiliate program and how to find relevant affiliate programs
Some blog owners have the impression that the Google AdSense program and affiliate links can not survive together on the same blog. They are concerned that the Google AdSense can affect the affiliate commissions in a negative way. This is not true.
On average, only three to five percent of your visitors actually will click the Google AdSense ads. Ten percent is considered a high rate of clicks. Lets assume that you have a 10% click rate with the Google AdSense What about the other 90% that visit your blog?
That is 90% of your visitors who might click one of your affiliate links!
Other Affiliate Brokers
Shareasale.com
Once registered, you can participate in any number of merchant programs, accumulating your earnings and receive one monthly check . Sharesale offers payment via check and Direct Deposit.
Payments are made to those affiliates who have reached the $50 minimum before the end of the previous month.
Amazon.com
The Amazon affiliate program is the best known and the oldest of programs. Amazon started as a book selling site, but later added DVDs, videos, electronics, and many other items. Its commissions are not as big when compared to other affiliate programs. However, what is nice about Amazon is that it allows the creation of affiliate links to specific products.
If you want to enhance your blog with relevant information and help your visitors in their search, then redirect them to Amazon through your affiliate link. When a customer makes a purchase from Amazon, you will receive a percentage of the profits.
LinkShare.com
With thousands of merchants in their network, this is one of the largest affiliate brokers. Among their merchant companies, you will find big names such as American Express, Macy, Match.com, Chase, Cingular, Target, WalMart, Nordstrom, and many more.
Please visit the rest of the posts in this series:
Commission Junction (C.J.)
The most popular affiliate payment plans
ClickBank-the best affiliate network for beginners
ClickBank affiliate conversion rate
Commission Junction rating system
 Labels: AdSense, affiliate brokers |
| posted by blogger @ 8:28 PM
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| Adsense keyword- value and passion
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| Wednesday
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Read this first: What is AdSense?
The value of AdSense keywords on the same topic can make a big difference in your earnings. Almost any subject has keywords and phrases that pay very well per click.
Google does not disclose the percentage of revenue it shares, but it is not difficult to figure out that you will make more money when a blog content attracts the highest paying advertisements.
After understanding the basics of making money and utilizing Google AdSense, most people get extremely excited. They begin to build blogs based only on the most expensive keywords, regardless of the amount of knowledge on a chosen subject. Unfortunately, some of these blogs never bring any money to their owners.
Although, I don't believe in the existence of so called "Internet Success Secrets, " in my opinion, a few ideas deserved to be called "secrets, " and this is the first one:
“To be successful in the Internet world you have to have knowledge and/or passion about what are you doing.”
Of course, the best combination is when you have knowledge AND passion at the same time:))
Successful Internet entrepreneurs are not necessarily smarter nor do they work harder than anyone else. In reality, these successful people have MORE FUN and work less. They are not afraid to show their personalities and, eventually, develop a close psychological connection with visitors to their blogs.
In return, internet visitors remember the owners of their favorite blogs, trusting them and even more importantly, value THEIR opinion!
It is not difficult to find the highest paid keywords, using excellent programs. However, before you begin to search for these keywords, ask yourself if you have enough knowledge about the subject and, as equally important, do you have the passion?
To base your business on the most expensive keywords without any passion and/or knowledge, is the same as marrying someone for money alone, when every day of your life could become a living hell.
If given the choice between the subject that you enjoy writing about and a subject that you do not have any passion for, then it makes more sense to choose the former one. Even if it attracts less expensive keywords than the latter one.
Any blog, written with knowledge and passion, can gain recognition on the Internet and, as a result, will get a lot of free targeted traffic and repeated visitors. "Cheap" keywords work harder on popular blogs and can bring in more money than expensive keywords on poorly written blogs.
Labels: AdSense |
| posted by blogger @ 11:15 PM
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| What is AdSense?
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| Tuesday
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The most exciting and probably the simplest way to make money, is with Google AdSense. Nowadays, everybody and their brother are talking about this program, which has become the absolute favorite of Internet entrepreneurs.
The Google AdSense program gives a person the opportunity to generate a "passive income,” meaning that no direct selling is involved. Even a complete novice, who has never sold anything through the Internet and does not want to sell, can make an income with this program.
What is Google Adsense?
Google Adsense is a program that delivers targeted text or image ads based on the content of a blog or website. Once you have registered, it will generate the code which has to be inserted into the blog template in order to display Google ads.
The most exciting thing about this program is the relevance of the Google ads to the content. I assume that you have seen Google AdSense ads when you have gone to various Internet sites.
If the blog is being used to discuss the obtaining of credit cards for high school or college students, then Google will automatically show ads about student credit cards. If the blog is for parents who want their children to have a career in modeling, then Google will deliver ads about child modeling.....
Obviously, visitors to your blog are more likely to click on Google ads that are automatically adjusted for each and every article that you post.
Labels: AdSense |
| posted by blogger @ 7:15 PM
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